Someone enjoys your product or service, so you encourage them to leave a positive review or testimonial. Those initial happy customers, therefore, encourage more purchases, which creates more happy customers, etc. When you combine customer testimonials with other effective marketing tactics — like a heavy reliance on not just print but on print techniques that help your collateral stand out and make a unique impression — suddenly your message is being amplified in the best possible way.
Skip to content Changes in supply chain activity are affecting the availability of certain items and materials. The Power of Testimonials: Facts and Figures. Consider the following statistics: According to one study , the regular use of customer testimonials can help you generate roughly sixty-two percent more revenue not only from every customer but from every time they visit your brand.
For example, if you're running a law firm, then in one testimonial, a customer might go into how they were injured in a car accident and needed legal assistance.
They could then explain how by using your legal council, they were able to win their lawsuit and obtain a large settlement.
A company's products and services may not always be self-explanatory. In fact, some products and services can be used in multiple ways.
Visitors to your website can glean information on how your products or services can work from your customer testimonials. This is because your customers are likely to explain how they used your products or services to meet their needs. Take for example a product like a stain remover. Your customers can explain in their testimonials the different ways in which they were able to effectively use your stain remover, whether it was to remove a wine stain from their couch or to remove pet stains from their carpet.
These are different examples of how the product can be used. It's a lot easier for visitors to connect with other customers than it is for them to connect with a CEO of a company.
If they can relate to the customers in your testimonials, it will be easier for them to relate to your brand. Such an emotional connection can be a powerful tool when it comes to converting new customers. Be sure to use the names and pictures of the customers providing the testimonials to make it even easier for visitors to connect with them on an emotional level.
Subscribe Now. This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network. NE Albuquerque, NM Posted by Kevin Jacobs. Great article Michael — We took this one step further last year and filmed our clients giving testimonials it is proving very powerful and really helps the sales process. Thanks Neil Posted by Neil Donovan. Michael, You raise some good points. I would like to add that beyond the obvious valse of a testimonial as a public relations and sales tool, testimonials can also be used as great input to SEO efforts, if used correctly.
We have been doing this for some time with our customers and it has shown some very nice results. David Wenner. I agree and have done the same over the last six weeks and will be proud to show our prospects what our customers say about us. It is the best way to get that message across that we are as good as our clients think we are. It is not what we think about ourselves but what others say about us that matters.
See more about this later.. Posted by Iain Lovatt. Nice post Michael — absolutely agree. Testimonials are as important as any form of communication to your prospects. Video as a medium of communication does offer more eyes to what you have to offer. Testimonail video is one form of engagement for your audience. Considering, the average attention span of a web user today is measured in seconds.
Online Video does the trick here as against any from of text. According to a research by Marketing Sherpa, customer reviews are perceived as the most trustworthy, while video testimonials are a close second.
We have worked with a number of clients like Kellogg's, Aurum holding group producing high quality video communications from pre-production concepts and storyboarding to scripting, casting, music composition and voice-over. They have all demanded some form of testimonial video for their companies. Prashant Posted by Prashant Lodaya.
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