However, despite of brand's enormous popularity, Marlboro marketers do their best to keep the position firm. Awaiting the authorities to prohibit the outdoor advertising of tobacco products and being urged on by market competition, cigarette companies invent various creative ways of advertising, which do not fall under control of legislation.
One of the brightest trials made Philip Morris, with his marketing program called " Marlboro Miles Collections ". The action, presented by company "Philip Morris Sales and Marketing" was started on June 10, , and will be lasted a half of a year. In frames of the program, Marlboro admirers save points or "miles" for every acquired pack.
Thus they can redeem these coupons "miles" in exchange for any item they like from a special Marlboro Miles Catalog. For instance a classic Zippo lighter, or some gear items like a suede fringed Western skirt.
Buyers and sellers of Marlboro Miles should be aware that there are two types of. Therefore, the older type uses the number 5 and the newer type spells this out as FIVE. The distinction is important because Marlboro does NOT accept the older style coupons. They cannot be used to purchase items from the Marlboro Catalog. It is the second time this action is carried out. Moreover, it is expected that the quantity of participants of the repeated action, which started on June , will exceed the last year result at least twice.
First marketed in the s as a cigarette for women, the brand has expanded in popularity, encompassing more than 10 unique varieties. Marlboro phased out the Marlboro Miles program in , making it very difficult to redeem any remaining Miles.
Contact Marlboro directly to see if they will allow you to redeem any remaining miles you might have. When calling, ask for the promotions department for best results. Explain to the representative that you are interested in the Marlboro Miles promotion and tell them how many miles you have. Understand that the company discontinued the promotion in due to government regulations against tobacco company giveaways, and your contact person will most likely explain this to you.
Inform the person that you spent good money on the product and feel slighted that you are not allowed to redeem your miles. Ask the representative if there are any other promotions available for you to consider since the cancellation of the miles program. Let him know you have been a loyal customer and want to continue to use their products, but would like to be compensated for the time and effort you have already invested.
Speak with a supervisor if you do not have any luck with the customer service representative. View all posts by brostocks. Skip to content. Share this: Twitter Facebook. Like this: Like Loading Tagged hypebeast marlboro marlboro adventure team marlboro miles reselling tobacco marketing vintage fashion. Published by brostocks. Published October 27, August 19, Leave a Reply Cancel reply.
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