These include building your brand, driving traffic to your website, promoting events, or increasing engagement from your audience.
Whatever your goal, make sure you are looking at the right insights to help you figure out ways to be successful. Know your audience. The more insights you have on your audience, the better equipped you'll be to deliver meaningful messages to people. Visit the People tab to learn about the people that like your page and see and engage with your posts. Check the health of your Page. When checking the health of your Page, we recommend choosing a longer time horizon to give you more context on your data.
Selecting a month of data should give you a good sense of how you are performing and smooth out some expected variation. Insights to grow your audience. Supplementary notes. Other statistics on the topic. Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.
Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Please log in to access our additional functions. Yes, let me download! Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics.
Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Social media usage worldwide " The most important statistics.
The most important statistics. With more than 2. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for your brand, allow you to publish content, and let you see comments and feedback from fans and customers. Facebook Pages are a simple tool, but they offer countless interesting business opportunities.
There are some companies out there who really take advantage of the cool stuff you can do on a Facebook business Page to connect, engage with, and delight fans, as well as drive traffic to specific parts of their website. So, we combed through the web to find the top pages to inspire your Facebook marketing strategy.
But first, we answer the quintessential question: What makes a good Facebook page? Not sure how to use Facebook for business? At a loss for how to be engaging on Facebook?
Check out our free Facebook marketing course to nail down the basics; then, check out the Pages below for inspiration. L Bean is an outdoor equipment store whose Facebook Page effectively focuses on the customer and engages visitors beyond inviting them to like the posts. The content it posts is highly relevant for its target audience: cool photos, videos, and tips for outdoor adventures, each with a link and a hashtag.
The Page also includes tabs dedicated to events, open job opportunities, and stores. Follow along for inspiring outdoor stories and photos, expert tips and advice, and a community devoted to helping make the most of every moment outside.
Travel agency Intrepid Travel has put together a great Facebook Page — complete with a special tab that shows trip and tour reviews, and one that lets users search and save trips without having to leave the Page. This ensures users return to Intrepid Travel and its offerings every time they visit Facebook. The brand also consistently posts compelling videos and testimonies that'll have you itching to pack a bag and hit the road.
Shopify is an ecommerce website platform whose Facebook Page features engaging multimedia. While the photos section consists of branded infographics that share data from the industry, the video section is full of how-to clips you'd normally see in article form. The company's case study series, "My First Sale," is what really helps the Page shine.
Check out just one of Shopify's case studies from its Facebook Page below. Salone Monet is a footwear brand that has tons of great images on its Page. All in all, Salone Monet does a great job of creating a fantastic brand experience that doesn't require the user to leave Facebook.
Plus, the Page has a widget above the "About" section that prompts visitors to ask them a question, increasing engagement right from the moment a visitor lands on the Page. For a traditionally print magazine, Essence is almost all video now. But combined with its mesmerizing images and pop-culture-friendly articles, this publisher has turned its Facebook Page into the ultimate hub for hot takes on the latest entertainment industry news.
It doesn't even matter what medium you consume Essence in now — it's all just solid content to have on your news feed. And for as prolific and diverse as the publication is, its Facebook Business Page balances all of it quite nicely. The company also broadcasts from Facebook Live every month. Check out its live video library below. The folks at Dang Foods have the unique challenge of having to find an infinite number of ways to feature a small collection of products so its social media content stays fresh and interesting.
The key to its success? A wide variety of interesting visual content. Much of its video and photographic content is centered around the ways its snacks are different from others in the industry.
The products are Asian-inspired, and the brand is Asian-owned. The one thing that its Facebook page is missing is more customer-centric content — but by centering its posts on company news, it can establish itself as a buzz-worthy newcomer to the industry.
That's a great honor — especially considering the fact that it has nearly 2. The Page also has a small section dedicated to visitor posts, which features customer testimonials about Zappos' great customer service on and off Facebook. Customer service aside, Zappos has also fully taken advantage of Facebook's call-to-action button feature by placing a "Shop Now" button at the top of its Facebook Page.
McBride Sisters is a wine and spirits brand that immediately greets users with its Black Girl Magic line of wines in the cover photo. In doing so, it immediately appeals to its customers and exhibits its commitment to representing excluded voices in the industry. While it mostly shares company news as opposed to customer-centric tips, it strikes the right balance by only sharing what its customer base cares about.
For instance, in the following post, the company shares an upcoming event. First things first: JetRockets, a small web development agency, has an illustrated cover photo that is so fun to look at. As a result, the company gives visitors an early glimpse into its versatility and attention to detail. As you can see from the image above, the company also features a call-to-action CTA button below the cover photo that tells users to "Call Now.
While the Facebook Page's photo section is rich with employee photos showing off the company's culture, its feed is filled with a mixture of company news and testimonies that prove the effectiveness of its services and offerings. Glamnetic rocks Facebook. Its Page prioritizes the things it knows users care about most when visiting Facebook: tutorials, live streams, discounts, and giveaways. At every turn, it gives users the chance to get Glamnetic products for free.
For example, it partners with a wide collection of influencers who represent its customer base, and it also presents its new products in time for the upcoming season. BET, a news and entertainment company, leans on social media sites like Facebook to share its newest articles.
It does a great job of keeping its Facebook content fresh and up-to-date, which is especially important for a broadcasting company. Not to mention, each article it posts gains a ton of traffic as a result of its Facebook marketing strategy. It does a fantastic job engaging its volunteer and donor bases on Facebook.
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