Who owns air yeezy

ET Financial Inclusion Summit. Malaria Mukt Bharat. Wealth Wise Series How they can help in wealth creation. Honouring Exemplary Boards. Deep Dive Into Cryptocurrency. ET Markets Conclave — Cryptocurrency. Reshape Tomorrow Tomorrow is different. Let's reshape it today. Corning Gorilla Glass TougherTogether. ET India Inc. This copy is for your personal, non-commercial use only. The year-old rapper and record producer ended his partnership with Nike and switched to Adidas in Created exclusively for West, the size 12 shoe is made of soft black leather with perforated detailing throughout the upper.

The prototypes were offered from Ryan Chang, a well-known sneaker collector and founder of Applied Arts, a media company that celebrates specific sneakers as objects of fine art.

Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. Facebook Twitter Show more sharing options Share Close extra sharing options. Kanye West wore these Air Yeezy 1 prototypes at the Grammys. Business Counterfeit Yeezys and the booming sneaker black market. Music Fashion. Aida Ylanan. Follow Us twitter instagram email facebook.

And, then was there a lot of back and forth on that? It was a lot of back and forth, just like any other negotiation.

And like I said, I tried to get the thing for 50 grand, but it is what it is. I was glad we were able to have open dialogue and whatever the price we settled on was what we settled on. So I had to look at it from a cultural or community standpoint. Kanye meant a lot, still does to a lot of people, depending on what—a lot of people have opinions about him. And that sneaker really did set the tone for that.

So based on what Rares believes in terms of sneaker culture and really allowing people to now invest in the culture of sneakers. This definitely was a catalyst shoe that we felt that we wanted to start with. What does that investment look like? Great question. You just purchase the shares, just like you would purchase shares in a company. So is the idea that people will want to own a piece of this strictly for investment or do you believe that people also want to own a piece of this to have some small part in this iconic shoe?

I know she was going to continue, or I have a pretty good understanding of the belief that this shoe will rise in value. All these sneakers at some point rise in value. This is a part of cultural, kind of, entertainment history. Are you worried that this places too much emphasis on the financial aspect or turning a sneaker into an investment?

I think specifically about a Bloomberg Businessweek article that labeled sneakers an asset class. I have uncles that are that way, and we debate all the time. So I understand the thinking on that.