By time the SE rolled around, there were more options out there from the likes of Fitbit, Jawbone and Misfit, geared towards fitness buffs as well as casual users. With its 1. By the time a FuelBand app for Android arrived in July two and a half years late , the writing was already on the wall. Nike was jumping off the bandwagon it helped set in motion, making the belated Android support nothing more than a token gesture.
Nike launched its running and training apps for Android, so why did it dally for so long on the FuelBand? Was it through some sense of loyalty to Apple, its long-time partner? When tech's capo dei capi Tim Cook — who incidentally sits on Nike's board — was flashing around his personal FuelBand back in everything looked rosy.
I mean, when does that ever happen? In late , it was actually rumoured that Nike was heavily involved in the creation of a new wearable from Apple. In reality, with his early FuelBand-toting Apple's CEO was essentially setting the stage for what was to follow, raising awareness and pushing along the market before the Apple Watch could come along and swallow it. Rather than bringing Nike on board as a partner for the Apple Watch, and perhaps have Nike Fuel as the movement currency, Apple just aped the technology with its daily Move goals and built on it with a heart-rate sensor.
When the Apple Watch arrived in April , Nike went back to being a third-party app on an Apple device. Knowing it was coming, Nike just seemed to step out of the way, firing the FuelBand team some of whom joined Apple months before the Apple Watch went on sale.
In the post-FuelBand era Nike will go back to providing consumer-facing fitness data platforms, and Nike Fuel is available to developers through an API, but the days of the Oregon-based giant building tracking hardware are over for now. Considering Nike did such a good job setting the pace, it's a shame the firm is dropping out now the real race is underway.
It seems like such a missed opportunity. It wasn't just the incremental SE update or the lack of Android support, Nike just didn't put the machine behind the FuelBand in the way it could have. It contains a three-axis accelerometer pedometer to detect motion and speed and to count steps.
It has a built-in USB connector for uploading data to your computer and recharging its battery. You can also upload data to a smartphone app via Bluetooth. Set-up : The Fuelband comes with almost no instructions. I could have used some instructions on how to open up the bracelet push the button on the stainless steel part above the Swoosh.
Login to Nikeplus. You create your online account or tie it to your existing Nikeplus account. When you first set it up, it asks for your height and weight in order to estimate calories burned and distance. It's Nike's way of counting all activity - running, walking, shooting hoops, tennis, etc. Everyone gets the same point value regardless of their size. I set my goal at the "normal day" of 2, NikeFuel.
I can generally achieve that with 8, to 10, walking steps, or even fewer steps if I move faster. Get Moving : The FuelBand automatically starts counting steps for the day at midnight. By pressing a button on the band, you can see your current step count for the day, active calories burned, NikeFuel total for the day and the time of day.
Progress toward your daily NikeFuel goal is shown with a line of dots that moves from red through yellow to green. The display automatically adjusts for brightness depending on the ambient light. It is easy to read with my aging eyes; no reading-glasses needed.
Once you reach your goal, the word GOAL shows, flashing and dancing. But keep moving. You get extra rewards for achieving 1. To see the little FuelBand guy dance, you need to go to the iPhone app or the website. Accuracy : The step count with the FuelBand was a little inflated for me each day, compared with a pedometer that edits out junk steps. I doubt the accuracy of the calorie read-out because walking calories depend very much on how much you weigh and much less on walking speed.
I would take the calorie read-out with a grain of salt and check it against my pedometer-steps calorie calculator. I found it often credited me with twice the calories that other pedometers gave me for the same number of steps. Power and Memory : A full charge on the Fuelband should last three to four days before recharging. The company recommends plugging the device into your computer's USB port for three to four hours a day, with the computer on. I find it charges fully in about an hour.
It has a low-battery indicator and a good visual charging graphic as it charges. There is an unspecified limit on how much data it will hold before maxing out its memory without syncing to the iPhone app or the website. Fit : The Fuelband comes in small, medium or large, and it has two links to adjust for a better fit. I have never liked wearing a bracelet other than a watch. Using a sensor — like an accelerometer, heart rate strap or GPS device — NikeFuel links those patterns to a known energy measure for that activity, such as oxygen consumption.
The NikeFuel Science team — comprised of exercise physiologists and biomechanists — are constantly refining and improving the science behind the NikeFuel algorithm. The goal is not only to perfect the accuracy and consistency of the metric, but also to tune NikeFuel for the performance needs of different athletes.
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